The brand expands with a beautiful beach club.
J1 Beach in Dubai is filled with exciting restaurants, bars and beach clubs. The venues range from homegrown to international concepts. Now, it has welcomed the Middle Eastern concept, Ninive Beach.
Blending Arab artistry with modern luxury, Ninive Beach offers an unparalleled indoor-outdoor experience with both pool and beach access. From the turquoise-tiled pool to the rich earth tones and traditional textiles, every detail exudes warmth and elegance. Carrying forward the legacy of its original concept at Jumeirah Emirates Towers, Ninive Beach reimagines the tradition of the majlis, presenting it with a contemporary twist that resonates throughout the venue.
Ninive Beach invites guests to relax and unwind on chic sunbeds or in cabanas surrounding a Moroccan-inspired swimming pool. The restaurant, a highlight of the space, offers a stunning setting for lavish meals with friends and family. The menu draws inspiration from the rich culinary traditions of Lebanon, Iraq, Turkey, and Morocco, blending heritage with modern gastronomy to deliver a truly unique dining experience.
The menu combines flavours from across the Middle East and North Africa. Diners can expect influences from Iran, Iraq, Morocco and Turkey. The menu spans soup, hot and cold starters, salads, mains and grilled dishes. Popular choices include Lahmacun, Grilled Octopus Skewers and Vegetarian Tagine. The signature dishes include Couscous Royal, Grilled Wagyu Tomahawk and Whole Grilled Seabream. Plus, desserts include Fresh Watermelon Burj, Turkish Baklava and Umm Ali with vanilla ice cream.
Commenting on this latest launch, Rizwan Kassim, Co-Founder of Rikas Hospitality Group said: “We are thrilled to bring Ninive Beach to life, a destination that redefines the beach club experience by weaving together the rich tapestry of Arabic culture with modern luxury. From the heart of Dubai’s urban landscape at Emirates Towers to the stunning J1 Beach, Ninive’s journey has always been about creating spaces that inspire connection and celebrate heritage. We can’t wait to welcome our guests to this extraordinary coastal sanctuary where every detail is crafted to immerse them in beauty, tradition, and unforgettable moments.”
Open daily for lunch, dinner, drinks, and shisha, Ninive Beach extends across a spacious lounge and rooftop, offering panoramic views of the ocean—perfect for soaking in Dubai’s iconic sunsets. The venue will also host exclusive events, cultural experiences, and monthly DJ sets featuring globally renowned artists, making it more than just a beach club—it’s a hub for memorable moments.
Ninive can already be found in Dubai at Jumeirah Emirates Towers and Bab Al Shams Desert Resort. The Jumeirah Emirates Towers venue is inspired by a majlis and the Hanging Gardens of Babylon, while the Bab Al Shams Desert Resort venue is located in the depths of the desert.
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GO: Follow @ninivebeachdubai on Instagram for reservations and more information.
